
OILSTAINLAB
HF-11
Bespoke, High-performance Vehicle
The HF11 by Oilstainlab is a bold, experimental vehicle that reimagines the classic hot rod spirit through a futuristic lens. Designed as a hand-crafted, high-performance off-road machine, it merges traditional metalworking techniques with cutting-edge fabrication.
It’s not just a car—it's a rolling expression of craftsmanship, storytelling, and rebellion.
This project originated as a luxury, bespoke vehicle initiated by one of my former colleagues at Canoo.
As the sole CMF designer on the project, my focus was on pushing the boundaries of conventional automotive palettes by introducing unexpected, expressive color and material combinations.
Grounded in thorough trend research and material innovation, I aimed to deliver a sense of newness and individuality that’s rarely seen in the industry.
I took the initiative to develop a bespoke CMF direction that could serve as a creative guide for key clients—many of whom are high-end car collectors with strong personal identities and design preferences. My goal was to spark their imagination by presenting unconventional and forward-thinking color and material concepts that stand apart from traditional OEM performance vehicles.
By focusing on newness, individuality, and emotional resonance, I curated a series of bold yet cohesive design narratives. These proposals were then refined into tailored options, allowing clients to select combinations that align with their unique vision while maintaining the integrity of the overall design language.
Throughout the project, I coordinated directly with new suppliers to source unique finishes and push material innovation, ensuring feasibility without compromising the bespoke feel. I also worked cross-functionally with design, engineering, and fabrication teams to align CMF intent with build realities and performance requirements.
Ext, Int Color & Trim Proposals - 100% Kyungmin. Oh






Key Clients


The primary clientele for this project consists of high-end automotive collectors who are passionate about performance vehicles and luxury design.
These individuals seek exclusive, customizable cars that reflect their personal taste and lifestyle, often curating them as part of private collections.
Their vehicles are not just for driving—they are stored, displayed, and appreciated as design objects and investments. This customer group values craftsmanship, rarity, and emotional connection to design, making bespoke CMF solutions a critical part of the overall product experience.




Future Luxury is no longer about exclusivity for the few, but about meaningful personalization that reflects individual values and emotional connection.
It embraces ethical customization—using responsible materials to create tailored experiences that are deeply personal.
Also, focus on emotionally durable designs—materials that age gracefully and become more beautiful with time.
Enhances brand storytelling by engaging customers in co-creation.




Art on Wheels
The HF11 was envisioned not just as a high-performance machine, but as a statement piece—something that stands out even when it's not in motion.
Designed to sit alongside other supercars in the client’s private garage, the HF11 was crafted to evoke the presence of a sculptural artwork or an automotive installation.
The goal was for clients to view the HF11 not simply as a car, but as an expression of design, craftsmanship, and individuality—something to be admired as much as driven.