Chevrolet
Trailblazer
A Compact Utility Vehicle' Accessory Package
The Chevrolet Trailblazer is a compact CUV with a sporty and rugged design. It features a bold front grille, sleek headlamps, and muscular lines that give it a strong and confident stance. The interior is spacious and comfortable, with advanced technology and convenient features.
Before I started this project, I needed to differentiate trims between RS and Activ look. So I researched people who buy RS trim and Activ trim and then found difference between two customers.
Support Interior Trim proposal Color & Trim / Accessory package - Kyungmin. Oh
RS
Sport Trim
RS Trim Concept Board
Customer Demograhpic
Stylish Athletic
Customers who are looking for a compact CUV with a sporty and performance-oriented driving experience. This includes individuals who prioritize style, power, and advanced technology, as well as those who enjoy a more dynamic and engaging driving experience.
RS appeals to young professionals, active families, and car enthusiasts who want a versatile and practical vehicle with a sporty edge.
Hard Material
Glossy Black and Matte
The Glossy and Matte look makes the car more practical and performance feeling.
Also, the detail patterns on the surface appeals to customers who is interested in outdoor, powerful activites.
Soft Material
Subtle Details
Motivated by high performance sport and outdoor goods, the fabric, leather and embellishment in this car has unique details.
Those details attract customer who are persuading outdoors and handle off-road adventures.
RS Trim Accessory Part
The interior color and trim concept of the Chevrolet Trailblazer RS trim is designed to complement the sporty and performance-oriented design. Typically, the RS model features a sporty and premium interior, with a mix of leather and high-quality materials. The color scheme of the interior is usually black and red, which gives a sporty and premium look.
The high gloss black with red accent is more increasing the feeling of urban outdoor look. The seats are usually leather-trimmed with red accent stitching, and the door panels, dashboard, and center console are also trimmed in leather with red accent stitching.
ACTIV
Outdoor Trim
ACTIV Trim Concept Board
Customer Demographic
Adventure ruggedness
Customers who are looking for a compact CUV that can handle off-road adventures and have a more rugged look. The Activ version is suitable for customers who prioritize style, ruggedness, and capability, such as active families, outdoor enthusiasts, or those who often drive in off-road conditions.
Activ appeasl to outdoor enthusiasts, adventure seekers, and families who need a vehicle that can handle a variety of terrains and activities.
Hard Material
Durable premium
The Activ trim features unique accents and details that reflect its off-road capabilities and adventurous spirit.
Soft Material
Rugged but details
The fabric and leather in the Activ trim look rugged but at the same time has unique details in there. That reflect its off-road capabilities and adventurous spirit.
