The concept of an autonomous Buick brand refers to the idea of creating 'Buick vehicles' that are capable of driving themselves, without the need for human intervention.

This concept is part of a broader trend in the automotive industry towards developing self-driving cars, which are seen as having the potential to improve safety, reduce traffic congestion, and make transportation more efficient.

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The design concept of an autonomous Buick brand focused on creating a comfortable, luxurious, and high-tech driving experience for passengers, while also incorporating advanced technologies to improve the vehicle's performance and reduce its environmental impact.

 

The program consisted of four teams of designers, sculptors and engineers working on vastly different projects, and I was responsible for fully executing the color and trim on each of the four vehicles. I also elected to do an in-depth analysis of the customer for a year that most of the production programs don’t reach. I worked closely with each of the teams to develop their target customer and ensure that all aspects of their vehicle aligned with the customer.